Success came to her already in 2011: the number of users began to grow exponentially. In terms of the number of unique visits, it was significantly inferior to competitive Instagram, and the difference was impressive. Designers have depicted the inscription “Pinterest” from an unusual perspective: fashionable and fresh, with a clear perspective on the youth audience.īut the online platform hasn’t developed as quickly as its creators wanted it to. Huge hopes were pinned on the logo as part of the brand’s visual identity. After all, the “green,” unknown service had to speak for itself. The project itself started a few months earlier, in December 2009.įrom the first days, the developers tried to make the corporate identity attractive to win visitors’ trust. As far as we know, Ben Silbermann personally invited the first five thousand users. The debut Pinterest emblem appeared in 2010 when an experimental version of the site was launched – at first closed, and then accessible only by invites.
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